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What is Modalboard?

An intelligent reporting tool for marketers and agencies, Modalboard connects your data, explains what matters, and automates reporting, all in one place.

GB

Gideon Banks

4 min read

Marketing Analytics Expert

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What is Modalboard?

Modalboard is an intelligent reporting platform that helps marketing teams and agencies better understand, analyse, and communicate their data. It brings together automated data integration, AI-powered insights, and beautifully branded, white-label reporting into a single, easy-to-use workspace.

Whether you manage internal marketing operations or handle multiple clients, Modalboard is built to eliminate the friction of reporting and turn raw data into strategic clarity.

Reporting, Simplified

Most reporting involves juggling spreadsheets, logging into multiple platforms, pulling screenshots, and manually stitching everything together into a report that may be outdated by the time it’s shared. The process is inefficient, time-consuming, and prone to errors. Teams spend more time preparing reports than using them to make decisions.

Modalboard fixes this by acting as the central hub for your marketing data. It integrates directly with tools you already use, Google Analytics, Google Ads, Search Console, Facebook, LinkedIn, and more to and pulls your key performance metrics into one place. Instead of scattered data sources, you get a single, unified dashboard that updates in real-time.

With everything in one view, your team can skip the busywork and focus on what matters: analysing trends, spotting issues early, and communicating performance clearly across the business.

Actionable AI Insights

Understanding data isn’t just about access, it’s about clarity. Raw numbers don’t move businesses forward. Insights do.

That’s where Modalboard’s AI engine comes in. It goes beyond just aggregating metrics. It interprets them. By analysing performance patterns, identifying anomalies, and surfacing opportunities, Modalboard helps you see what’s happening, why it’s happening, and what you should do next.

For example, Modalboard might detect a sudden rise in cost per lead on a specific campaign, highlight that change, and suggest reviewing targeting settings. These kinds of clear, context-aware insights empower marketers and stakeholders to take action faster, and with greater confidence.

Branded and Automated Reporting

Reporting doesn’t just need to be clear and accurate, it needs to look good too. Modalboard makes client and stakeholder reporting seamless by allowing you to fully brand your reports and automate their delivery.

Set your colours, logo, and layout preferences once, and Modalboard will apply them consistently across all reporting outputs. Weekly and monthly reports can be scheduled to send automatically to clients or internal teams, ensuring stakeholders stay updated without anyone needing to chase a deadline.

This is especially powerful for agencies managing multiple clients. Modalboard removes the manual lift of building reports from scratch, letting your team focus on high-value work while still delivering professional, client-ready updates.

Who is Modalboard For?

Modalboard is designed for anyone who needs to turn data into decisions quickly and clearly. That includes:

  • Marketing Agencies looking to scale their client servicing without increasing operational load. Modalboard simplifies reporting, enhances transparency, and frees up time to focus on growth and creative strategy.
  • In-house Marketing Teams responsible for showing internal ROI and campaign performance. Modalboard improves visibility across channels and helps drive more strategic conversations at every level of the business.
  • Business Leaders and Executives who want to quickly grasp what’s happening across marketing efforts without diving into dashboards. With high-level summaries and digestible insights, Modalboard keeps leadership aligned and informed.

Why Modalboard Matters Now

Marketing today is more complex than ever. Campaigns run across dozens of platforms. Customer journeys are multi-touch. And the demand for results is constant. But while data is everywhere, turning that data into something usable — and shareable — hasn’t gotten any easier.

That’s the gap Modalboard fills. It gives teams the tools they need to unify their data, extract real insights, and communicate performance clearly, all without manual effort or steep learning curves.

As AI reshapes the tools we rely on, Modalboard uses it in a focused, purposeful way, not to replace marketers, but to amplify their work. It helps teams move faster, work smarter, and spend more time on strategy and creative execution.

Getting Started with Modalboard

If your team is spending more time building reports than using them, or if you’re tired of stitching together performance updates across disconnected platforms, Modalboard is for you.

We’re currently opening up early access to a limited group of agencies and in-house marketing teams who want to rethink how reporting gets done. You’ll be among the first to use Modalboard, influence how the product evolves, and finally get a reporting setup that works the way you do.

Join Modalboard’s early access program today — spaces are limited and early users will receive exclusive access to new features as they launch.

GB

Gideon Banks

Marketing Analytics Expert

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