AI & Analytics
Introducing Conversational Analytics
Discover how Modalboard’s conversational analytics lets growth teams ask questions in plain English and get instant, actionable marketing insights.
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Gideon Banks2 min
Marketing Analytics Blog
Expert insights on marketing analytics, AI-powered reporting, data integration, and business intelligence. Stay ahead with actionable strategies for agencies and businesses.
Featured Article
Our latest insights on the future of marketing analytics
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Latest Articles
Expert insights to help you succeed with data analytics and marketing intelligence
Dashboard Design
Dashboard Design Best Practices for Digital Agencies
Essential principles for creating effective client dashboards that drive results
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Gideon Banks3 min
Automation
The Complete Guide to Client Reporting Automation
Transform your agency's efficiency with automated reporting systems that save time while delivering better insights to clients.
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Gideon Banks7 min
Dashboard Design
Building Real-Time Marketing Dashboards That Actually Matter
Learn how to create dynamic, real-time dashboards that provide instant insights and enable rapid optimization for your marketing campaigns.
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Gideon Banks8 min
Data Integration
Data Integration Best Practices for Marketing Agencies
Learn how to seamlessly connect and unify data from multiple marketing platforms to create comprehensive client insights.
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Gideon Banks5 min
Attribution
Marketing Attribution Models Explained: A Complete Guide for Agencies
Master the complexities of marketing attribution to accurately measure campaign performance and optimize client ROI across all channels.
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Gideon Banks9 min
Real-Time Analytics
How to Spot Growth Opportunities Hiding in Your Data
Uncover hidden growth opportunities in your data. Learn to identify key patterns, avoid vanity metrics, and use AI to drive meaningful results.
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Gideon Banks3 min
AI & Analytics
The Future of Business Intelligence: AI-Powered Analytics in 2025
Discover how artificial intelligence is revolutionizing business intelligence and what it means for marketing agencies in the digital landscape.
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Gideon Banks4 min
AI & Analytics
5 Marketing Metrics That Actually Matter (and How to Report on Them)
Discover the 5 most important marketing metrics and learn how to report them clearly to clients, stakeholders, and your team.
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Gideon Banks5 min
Automation
How to Automate Client Reporting Without Losing the Human Touch
Automate your client reporting without losing the personal touch. Learn how agencies can save hours and still deliver branded, insightful reports clients value.
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Gideon Banks5 min
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