Introducing Conversational Analytics
How Modalboard changes the way agencies interact with data
Gideon Banks
••2 min readMarketing Analytics Expert

Introducing Conversational Analytics
The world of digital marketing analytics has long been dominated by complex dashboards, endless spreadsheets, and technical jargon that creates barriers between data and insights. At Modalboard, we're changing that narrative with our revolutionary conversational analytics approach.
The Problem with Traditional Analytics
Traditional analytics platforms force users to:
- Navigate complex interfaces
- Remember specific metrics and their locations
- Translate business questions into dashboard queries
- Switch between multiple tools for comprehensive insights
This friction means that valuable insights often remain buried in data, accessible only to those with technical expertise.
Enter Conversational Analytics
With Modalboard's conversational analytics, you can simply ask questions in plain English:
- "How did our client's organic traffic perform last month?"
- "Which campaigns are driving the highest conversion rates?"
- "Show me the ROI comparison across all active clients"
Our AI-powered system understands context, interprets your intent, and delivers precise insights instantly.
Key Benefits
1. Democratized Data Access
No more technical barriers. Anyone on your team can access insights by simply asking questions.
2. Faster Decision Making
Get answers in seconds, not hours spent navigating dashboards or creating reports.
3. Contextual Intelligence
Our system understands your agency's unique context and client relationships, providing relevant insights.
4. Seamless Integration
Works with your existing data sources and workflows without disruption.
Real-World Impact
Early adopters report:
- 75% reduction in time spent on reporting
- 60% increase in data-driven decision making
- 90% improvement in client satisfaction with insights delivery
What's Next?
This is just the beginning. We're continuously enhancing our conversational analytics capabilities with:
- Advanced predictive insights
- Multi-language support
- Integration with emerging platforms
- Enhanced visualization options
Ready to transform how your agency interacts with data? Start your Modalboard journey today.
Gideon Banks
•Marketing Analytics Expert