Why Reporting Is Broken and How Modalboard Is Fixing It

If you’ve ever managed reporting at an agency or led a marketing team, you know how complex and time-consuming it can be to gather insights from multiple sources. It often means spending hours combining spreadsheets, formatting slides, and trying to find clarity in scattered data. And even after all that effort, the results aren’t always as impactful as they should be.

At Modalboard, we believe reporting should support your work, not slow it down. By automatically unifying your data and delivering clear insights, Modalboard helps you make smarter decisions without the typical reporting friction. We built Modalboard to turn reporting into a faster, clearer, and more insightful process — one that helps you make better decisions and communicate results with confidence.

The Problem with Traditional Reporting

The core issue is simple: most reporting tools and processes are outdated and disconnected. Today’s marketing teams use a wide range of platforms like Google Analytics, Google Ads, Facebook, LinkedIn, Search Console, and more — to track performance.

Each of these tools tells only part of the story. To get a full picture, teams need to export data, paste screenshots, update spreadsheets, and manually assemble reports. It’s tedious, error-prone, and time-consuming. Worse, it delays decision-making and often leads to inconsistent communication.

In a recent survey of digital marketing agencies conducted by Databox, over 60% reported spending more than four hours per week per client on reporting alone. That’s time that could be spent on strategy, execution, or client engagement.

Agencies often manage dozens of clients with varying reporting needs, making the process even more demanding. Business teams face similar challenges, struggling to translate fragmented data into clear, actionable insights.

What Is Modalboard?

Modalboard is a reporting platform designed to act as your always-on data analyst, built to solve the fragmentation and inefficiencies that slow down modern teams. It acts as your always-on data analyst, pulling in data from multiple sources and presenting it in one coherent, easy-to-understand dashboard.

The platform connects to your existing marketing tools and automatically generates reports that make sense — no more stitching together spreadsheets or wrangling multiple logins. Modalboard delivers insight, not just numbers.

How Modalboard Simplifies Reporting

• Unified Data

Modalboard connects with tools like Google Analytics, Google Ads, Search Console, and social platforms to bring all your metrics into one view. You no longer need to jump between tabs or compare CSV exports. Everything is in one place, ready to go.

• AI-Powered Insights

We don’t believe in reporting for the sake of it. Modalboard uses AI to help you understand what’s happening and what to do next. Instead of dense tables, you get clear, actionable takeaways. For example, Modalboard might flag that your cost per lead has risen 20% this week and suggest which channels to investigate. Less guessing. More doing.

• Automated, White-Label Reports

Client-facing reporting shouldn’t take hours. On average, Modalboard saves teams 3–5 hours per client each week by automating data collection, formatting, and delivery. With Modalboard, you set up your agency’s branding once and generate beautifully formatted, white-label reports automatically. Your clients see polished, professional updates. You save time and deliver more value.

Why Modalboard? Why Now?

Reporting hasn’t just become more complex — it’s become mission-critical. Businesses that don’t move fast with their data risk falling behind.

The volume of data continues to grow. But teams are leaner, and expectations for performance transparency are higher than ever. There’s no time for inefficiency.

Modalboard meets this moment. It helps marketers, strategists, and agency teams spend less time gathering data and more time making informed decisions. It replaces friction with flow.

And with the rise of AI, now is the perfect time to reimagine what reporting can be. Modalboard puts AI to work, not as a buzzword, but as a practical tool that highlights what matters and why.

Built for Real Users

We know what it’s like to prepare last-minute decks or explain campaign results with half the picture. We’ve worked in agencies and on in-house teams. We’ve sat in those Monday meetings.

• Agencies who want to strengthen client relationships with clear, timely, branded updates — without the manual lift.
• Business teams who want fast clarity on what’s working and where to focus next.

It turns disconnected data into a clear narrative you can act on.

Getting Started with Modalboard

We’re opening early access to a select group of agencies and in-house teams ready to rethink reporting. Your feedback will help shape how the platform evolves.

If you’re tired of scattered data, time sinks, and underwhelming reports, this is for you.

Your Invitation

Reporting should enhance your work, not get in the way. Modalboard is here to simplify your reporting and amplify your impact.

Join our early access program and see what smarter reporting looks like. Spots are limited. Early users get exclusive access to new features and direct input into product development.